W.Cupcake
located next to Studio Paran, at 2039 Winnebago St.

Offering unique handmade and repurposed items for gift giving or self-indulgence! From hand poured soaps and candles to recycled skateboard jewelry and felted bowls, we are committed to carrying the unusual, and the fanciful. With an emphasis on repurposing. Allison, W.Cupcake's owner, is a Mom to five kids under 12. And, with two toddlers often in the shop, a large space has been designated just for kids to play in. While lunch gets cooked up in a little tikes kitchen, you may peruse handmade sweaters, handmade playdough, or check out the 'new to you' recycled kid clothing rack. Closed Monday and Tuesday, please call for our Wed-Sun store hours.

Why buy new when they grow so fast?! We have a huge selection of gently used children's clothes, toys, books and gear at great prices. Come in and find what you've been looking for! We're a locally-owned, family-run business located behind Ella's Deli on the east side of Madison at 306 North Lawn Avenue, Madison 53704.

A specialty boutique offering children's clothing (& now women’s too!), jewelry, accessories, and gifts galore! They’re located in an historic home along Business Hwy 151 in Verona, Wisconsin. The clothing lines are fun and funky, the parenting items are smart and hip, and the gifts are memorable. This is the only place around Madison that you can get the latest and greatest styles of women’s jewelry and handbags, straight from L.A., at affordable prices. Check out their web site for upcoming events and promotions http://www.shopthepurplegoose.com !

The Purple Goose, LLC – 400 W. Verona Ave., Verona, WI 53593 – (608)845-2368 –